The Internet is the most popular search tool for property consumers today and now, Ray White is officially Australia’s most searched for real estate brand….
Usage of the World Wide Web has literally exploded in the past decade. It’s estimated that more than a quarter of the earth’s population is currently using the services of the Internet and in developed countries, that number is much higher. In Australia, close to 80% of people are now on-line.
Many industries have been changed by the growing popularity of the Internet, but the real estate market in particular has been nothing short of revolutionised by the world wide web. In the October 2008 Neilson On-line Australian Property Search Report, it was reported than nine out of ten Australian property buyers now use the Internet as a key research tool during their search.
Although no other single marketing medium has such high penetration, there are other popular means to search for property – 53% of property consumers regularly use agent magazines like this one and 63% use newspapers, just to name a couple.
Interestingly, in a recent Jupiter Research/Ipsos Consumer Survey, 67% of on-line users are driven to search by an offline channel, including television, word of mouth, magazines, newspaper advertisements or simply the location of a real estate business. While it’s clear the Internet is not the only way in which buyers find properties, it is clear that the Internet now has a critical role to play in the research process of a typical property buyer.
Click to search for residential, commercial or rural property for sale, lease or rent
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